Email Marketing is an established marketing platform. It is not only an effective and successful marketing strategy but also a cost-effective channel for marketing. The advancement of Email Marketing has enhanced customer relationship. It is not just sending emails to the list of prospects. It involves a process where each part of the email campaign is well planned, executed, tracked and analysed for results. The most important reason for which we perform email marketing is to acquire new customers, increase traffic, sales and to enhance the business-client relationship.